Simply put, when a brand utilizes this approach, they plan a single event designed to be fun and memorable and inspire loyalty in their customers. When you hear the phrase “event activation approach to marketing,” your mind might immediately wander to flow charts and a multi-step campaign conceived by your marketing department and executed by your sales team.īut an event activation approach to marketing is so much simpler than that. What Is the Event Activation Approach to Marketing? In this article, you’ll learn what event activation is, how it might be a beneficial marketing tool, and how to use it to connect with your target audience. ![]() There’s never been a better time to market an event you’re planning, and between the internet and social media, there are seemingly endless ways for your target audience to interact with your brand.īut with so much of the world moving digital, do people still value the ability to interact with a brand physically, and are physical events a successful marketing tool in the modern world?Įvent activation, also called experiential marketing, is a way for brands to create immersive experiences that allow them to connect directly with their customers.
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